What you need to know before you decide on a leaflet
Leaflets are one of the most common ways of outdoor advertising. We decide on them both in the case of publicizing the start of the company's operations, occasional promotional campaigns, as well as the promotion of cyclical events. What do you need to know before you go to the printing house? Check it out!
Choosing the right paper is one of the most important elements when it comes to the quality of the leaflet. Print shops give us a lot of room to show off in this respect. When choosing the basis weight of paper, we must focus primarily on the purpose of the leaflet. The higher the weight, the more solid and durable the flyer will be. But the robustness and durability will also be affected by other factors. Typically, for a standard leaflet, paper thicknesses between 135g/m2 and 250g/m2 are selected. The thickness of 135g/m2 is similar to the thickness of a regular sheet of paper, but it is thicker than it is, because it does not let the fonts, colours and other elements of the leaflet pass through. In practice, this means that in this case we can easily use two-sided printing.
The quality of paper also depends on the type of paper. For leaflets we recommend chalk paper, covered with a special coating, which is less absorbent. Chalk paper is a solid and elegant solution. In opposition to it is offset paper: thin, less durable, but at the same time much cheaper. Offset paper will work well if you don't care about quality and image, but you have, for example, a lot of information brochures to print.
Chalk paper is chosen much more often. It is available in two variants: glossy and matt. If you care about the elegant appearance of our leaflet, you can be sure that the chalk paper in the matt version will look better.
Folding or single-page leaflet
This choice will largely depend on the amount of content we want to communicate through the leaflet. Flyers folded into a harmonica can hold much more content. They are perfect, for example, for leaflets from the restaurant menu. The customer receives a leaflet in a standard format, which, when unfolded, hides a lot of useful content.
If a leaflet is to be used only as a promotional or direct inducement to purchase - the less content the better - then one-page leaflets will be a better solution. They are ideal for leaflets with vouchers and discount coupons.
Format of the leaflet
Flyers are printed in various formats. Usually these are A3 to A7 formats, as well as DL and square formats. Here, too, we must consider the content. The more we have to pass on, the bigger our flyer will be. Original square formats and DL format are presented - the shape itself attracts attention. They are perfect for image purposes, in the case of leaflets, where the content is presented in graphic form with a small amount of text.
How much you will pay for the leaflet depends on all the factors mentioned above, i.e. format, type of paper, type of leaflet, but also on the circulation or design. It will certainly be cheaper to print online than those stationary printers that have a monopoly on this type of service in the area. What we should remember is that we should pay attention to additional costs, often hidden, such as project and shipment costs.